About this project
Cape Town Opera approached us to rethink their branding from the ground up. The goal was to make opera feel less like an institution and more like an experience worth showing up for. Getting a younger audience through the doors meant stripping away the intimidation and replacing it with something bold, accessible and alive.
Why I love this project
Giving back to the arts is something we feel strongly about. This was a rare opportunity to help reshape how people perceive an art form they may have written off as not for them. Finding a working phrase that could stretch across posters, banners and digital gave the whole campaign a spine, and that kind of creative throughline is what makes a project stick with you.
