The brief
eBay was a great challenge — tiny budgets and an array of categories to advertise across.
eBay Ireland's social media struggled with a 0.08% engagement rate, ranking in the bottom 22.5% of similar accounts. The goal was to increase engagement and resonate with key audiences through better visuals and timely content.
The solution
A data-driven strategy focusing on trending items and pop culture relevance, seasonal collections for key events, humorous and relatable messaging with a unified tone, and mobile-first, high-quality visuals.
The strategy led to significant increases in likes, comments, and shares — successfully connecting with women, younger audiences, and Irish users, expanding eBay Ireland's social reach.
102%
Engagement growth46%
Key metric increase