About the project
Every season Adidas releases a new version of their flagship running shoe. With the release of the revolutionary Adidas ClimaCool, the brief was to focus on bringing a very breathable running shoe to a younger, trendier market.
Why I love this project
As a team of avid runners, we know exactly what matters when it comes to performance gear. That insider perspective meant developing the visual communication for the ClimaCool launch felt authentic rather than manufactured — and made the whole process a pleasure.
